Visual Merchandising

Visual merchandising is the use of various constructs, usually organised within a shop window, to advertise a new product or event. Using neon, LEDs, light boxes, vinyl and printed graphics, businesses can shine a light on a new clothing line or sale and help bring in more customers.

The 1975 Neon Signs

How permanent is it?

For window displays it is usually a non permanent, often seasonal type of product. However, all products that we manufacture are made using high-quality materials and manufacturing methods so can be reused and products made for within the store as permanent features are manufactured to have a long lifespan.

Louis Vuitton - Visual Merchandising

When would I use visual merchandising?

If your business is in selling physical products, clothing, shoes, jewellery, accessories etc, then you would use visual merchandising any time you want to highlight a particular brand, line or sale. It is all about using colour, light and other techniques to bring the attention of people walking by to your new product.

Features of Visual Merchandising


The whole concept of VM is that it is something pleasant to look at. It is used to create appealing displays that get people inside your store.


With different types of lighting, different materials, colours, and finishes available, you can create a stunning display no matter what time of year or theme.

Eye Catching

With bright colours, lights and the option of adding animation, you can attract the attention of passersby with ease.


Whether it is isolated to a shop window, or used throughout the year in store to display products, visual merchandising can be used anywhere


If you want your displays to tell a story, we can help make sure that all elements and colours flow, so that nothing looks out of place and everything fits naturally.

Design Expertise

Whether you have a full design already, or just a concept and some ideas, our designers can help create your ideal display.

This is a small sample of the Visual Merchandising Signage we have produced. Please get in touch to discuss your requirements.

Want to See More ? - You can view more of our previous project on our Pinterest Page