Signage is everywhere, you see it every single day and usually do not even realise. It shows you which shop to go into, which floor to go up to or which road to travel down to get to your destination and a hundred other things. Even something as simple as a house number is a sign.
As one of the country’s leading signage companies we’re well suited to answer the question: What is good signage?
We feel that there are at least five requirements that good signage should be able to fulfil.
A good sign should be simple. Signage should be easily noticeable and readable from a distance. It should stand out from its surroundings and catch the attention of the intended audience. Even something as basic as a board with a painted design or vinyl graphics can work as signage, you do not need to go fancy. Keep it simple, keep it effective.
Signage should be easily noticeable and readable from a distance. It should stand out from its surroundings and catch the attention of the intended audience.
If there are multiple signs in a particular area or within an organisation, they should follow a consistent design and visual identity. This helps build recognition and familiarity.
Outdoor signage should be designed to withstand weather conditions and should not deteriorate quickly. Indoor signage should also be resistant to wear and tear.
Fit For Audience
Consider the needs and characteristics of the intended audience when designing the signage. This includes factors like language, cultural norms, and any specific requirements.