Using Neon Signs for Visual Merchandising
The different ways to use neon for visual merchandising
Neon has many uses, especially when in signage form. Neon signs can be used to create eye catching messages, both domestically and commercially, with many homeowners and business owners turning to neon to add visual appeal to their respective properties.
When it comes to visual merchandising, or VM for short, there’s a lot that can be done with neon. As A1deSIGNS are often commissioned to create signs for a variety of sectors, we thought we would look into the different ways neon can be used for VM.
Visual merchandising with Neon Signs
Traditionally, neon would have mainly been associated with sex shops and red-light districts in popular cities. These days, with its larger range of colours and unique look that comes from each piece of glass being hand bent, neon has become popular in both commercial and private settings.
Retail space is extremely important in any store. Providing it’s utilised properly, it can play a massive role in the success of a business, offering opportunities to engage with potential customers. The lighting used within visual merchandising can add value to any display, enhancing its overall look and helping to make sure products/services/offers are seen by those close by.
Whether you are looking to draw customers into your bar or shop, or you have a slogan you want to display in your restaurant, neon can be used effectively to catch the eye of passers-by or those inside.
Check out some of the recent examples of where neon signs have been used for visual merchandising purposes below, using a variety of techniques for different brands.
Levi’s
In this case study, the aim of the project was plain and simple; use the Levi’s slogan to create an eye catching sign that would be positioned in the store window. Using white neon, A1deSIGNS were able to manufacture a bright sign that will be seen and read by a high percentage of people passing by.
Christian Louboutin
The Christian Louboutin brand has become something of a global phenomenon, with shoes and other products proving to be extremely popular among women of all ages.
The visual merchandising for this well-known brand included a non-subtle blend of neon signage and light bulb signs, as we looked to create a huge window display that would be almost unmissable.
Uniqlo
The visual merchandising for Uniqlo is large and vibrant, showcasing a range of the company’s clothing products, but with a twist.
Uniqlo’s clothing range includes jackets, jumpers and shirts, all of which were used to create this unusual visual merchandising display for them to use in store.
Victoria’s Secret
For those of you that don’t know, Victoria’s Secret models often wear angel wings when strutting their stuff on catwalks or at global events. When they asked us to commission a neon sign to promote their wings, A1deSIGNS were more than happy to oblige. Check out the neon wings below!
Giorgio Armani
The universe seems to love neon, and Giorgio Armani are just one of many high-end brands that wanted to utilize the unique look of neon to help enhance their marketing efforts. When you use their branding as part of a neon sign, it highlights the elegance of their logo.
Topshop
When a new Topshop store opened locally, A1deSIGNS had the pleasure of commissioning this beautiful neon sign to form part of their visual merchandising.
Visual Merchandising for Retailers
Used effectively, neon can be a great tool for visual merchandising and advertising. We are happy to talk to you about any ideas you have, whether you are looking to promote products in store or you need something to shine bright in your shop window. With a combined experience of over 150 years within our currently active team, we have the ability of providing you with VM that you and your potential customers will love.
A1deSIGNS love all things neon related! Why not contact us today to talk to us about commissioning neon signage for your business brand?
Why Are Neon Signs So Popular?
A Brief Look at the Reasons Why Neon Has Become So Popular!
More and more people are turning to neon to create stunning visuals, not only for marketing, but for decorative purposes too. With its massive surge in popularity in recent years, it’s really got us wondering; “why have neon signs become so popular?”.
Let’s take a brief look at the history of neon signage first and the way it has changed.
The History of Neon and How it has Evolved.
In the past 100 or so years, neon has made its way from lab experiments to the dizzy heights of Las Vegas and London, lighting up some of the most famous buildings in the world’s most recognised cities. Today, neon can be found in shops, restaurants, bars, at events and even in homes. But where did it all begin?
Neon emerged into the world as a high-end luxury item, with the first signs sold in America bought for thousands of dollars. In the 60’s and 70’s its red glow became synonymous with some of the less reputable areas of the world, however as time has progressed, it has evolved into more than just a medium for signage, it has become an art form. These days, musicians, architects, artists and business owners are all warming to the idea that neon signs can be used to create eye catching works of art that can be used in a variety of ways.
For whatever reason, neon is back in the spotlight once again, providing visual merchandising opportunities for some big brands names, such as Armani, Levi’s and Topshop. Neon has gone from being widely associated with motels, sex shops and red light districts to a world involving music, arts and commercial marketing.
So, Why do People Love Neon?
There’s plenty of reasons to love neon and the people of the world are really starting to agree. Below, we look at the top 5 reasons why we believe neon has become popular once more:
- Colours – Though neon’s trademark colour is red, with the assistance of powdered tubes, there is now a range of other colours available, meaning that signs can be made to compliment a brand or add a burst of colour into a room.
- Versatility – Neon tubes are available in a variety of diameters and because it is hand bent, it means that almost any style that uses a consistent stroke width can be ‘neonised’.
- It’s almost unmissable – You really can’t miss it. Business owners and marketing managers want their stores to be seen and neon is one of the best ways of achieving this.
- It’s an art! – Neon really is an art. You only have to look at some of the examples below to see for yourself how easy it is on the eye.
- It Glows – Unlike other traditional sources of illumination, neon glows, rather than lighting up. Because of this, the effect is always pleasant on the eye, as opposed to being too bright.
There’s dozens more reasons why neon is a strong contender for the most popular signage form out there, but we’ll not bore you with a super-long list. Instead, why not check out the different ways neon can be used to enhance the look of your home?
Commissioning a Neon Sign
It’s fun to get creative using neon. Depending on where you choose to display your sign, it can add light and colour to a room or window. Suitable for both internal and external use, neon is a unique way to draw the eye.
However you choose to use it, neon can be mixed with other styles and themes to create unique displays. So whether you’re a minimalist or you prefer a contemporary approach to design, there is no reason why neon cannot be used as an eye catching compliment.
If you are looking to use neon in your project, A1deSIGNS can commission a neon sign for you. Contact us today and we can get to work planning your very own neon creation.
Can Neon Signs Play a Significant Role in an Office Design?
Using Neon Colour Schemes in Offices
In the modern era, more and more businesses are turning to bright, vibrant colour schemes to liven up their offices. Wall decorations, lighting, furniture and even the floors and ceilings themselves can all play a significant role in the overall design of an office, and are all things that need to be thought about.
When it comes to using neon colour schemes in offices, it’s important not to go overboard.
The best way to do this is to choose either a single colour, or two complimentary colours. Keeping the neon sign to a neutral colour, or one in line with your branding allows you to create a sign that is both eye catching and subtle at the same time. Offices with white/light colour schemes can use neon to inject colour into the room, as can offices with dark colour schemes. Neon colours are attractive and eye-catching, providing businesses with a spectrum of opportunities to be creative with their décor.
Office Designs Involving Neon
Fusion Office Design are a prime example of a company that understands how to integrate neon into the design of an office, with years of experience specialising in office design, refurbishment and fit-out.
As you can see from the case studies provided, neon colours have been used in several ways to decorate the offices and other rooms in the building.
Neon Office Signs
A1deSIGNS have had the pleasure of producing a range of signs for offices, including:
- Illuminated Signage
- Directional Signage
- Inspirational Signage
- Branding Signage
- Neon Signage
- and more!
For those of you that need ideas, you can see a few of the neon sign creations that have been commissioned for offices in the past.
The above signs have been used in a diverse range of offices to inject life into colour schemes that would otherwise be quite plain, or to subtly complement the existing scheme.
Will it work?
If you are unsure about whether or not a neon sign is right for your office, use the examples provided to see for yourself the different ways it can work for different business types.
Neon signs can be used in a wide range of applications, including; home, office and other commercial uses. Bars and restaurants are prime examples of places where neon signs can be used to enhance the design and attract attention, with bar lights and signs proving to be extremely popular in pubs and clubs across the country.
Need help?
A1deSIGNS can commission a neon sign that will tie in with your office design. From simply creating, to designing and even rebranding, we have experience in every element of office signs and neon signs. We have designed, manufactured and installed a range of commercial signage for interior and exterior business use and can help you with your project. Get in touch with us to start discussing your next project, either by email, phone or feel free to pop into the offices.
A1deSIGNS Achieves Top Safety Accreditation 2017
Local business, A1deSIGNS has been awarded accreditation from Alcumus SafeContractor for achieving excellence in health and safety in the workplace.
Alcumus SafeContractor is a leading third party accreditation scheme which recognises extremely rigorous standards in health and safety management amongst contractors. It is used by thousands of organisations in the UK including SMEs and FTSE 100 companies.
Employing 15 people, A1deSIGNS is principally involved in the construction/retail sectors, specialising in sign making, neon signs and cold cathode lighting. Recently, A1deSIGNS has worked with a range of clients from large multinationals through to blue chip companies and small businesses.
The company’s application for SafeContractor accreditation was driven by the need for a uniform standard across the business. SafeContractor accreditation will enhance the company’s ability to win new contracts, and its commitment to safety will be viewed positively by its insurers when the company liability policy is up for renewal.
Gemma Archibald, Director of Alcumus SafeContractor said: “Major organisations simply cannot afford to run the risk of employing contractors who are not able to prove that they have sound health and safety policies in place.” “More companies need to understand the importance of adopting good risk management in the way that A1deSIGNS has done. The firm’s high standard has set an example which will hopefully be followed by other companies within the sector. SafeContractor plays a vital role in supporting our clients in meeting their compliance needs, whilst working with their contractors as they progress through the accreditation process.”
For further information, contact:
Steven Osman – Sales
Tel: 020 8646 9886
Web: www.a1designs.co.uk
Using Neon to Enhance the Look of your Home
With its strikingly unique look and unbeatably warm glow unlike any other light source, it is no surprise that many people are turning to neon signs to bring some colour and life into their businesses and more recently, their homes .
Where to display your neon sign
Neon is an incredibly versatile light source. Able to be dimmed, or flashed, it is more than capable of fitting into any environment around the house from being used as mood lighting within a living room or dining area to a more animated style perfect for a games room or ‘man cave’. The question is not so much ‘will neon be suitable for the home?’ but rather ‘where is it best suitable?’
Everyday use
If you want to make the most out of your neon, you will most likely want to have it displayed in an area where you can show it off on a regular basis. If you are looking to simply add a bit of colour to your home, then straight sections of neon are ideal to be placed either around your ceiling, or in a cove to have the warmth radiate out into the room.
Alternatively, a neon sign is a great gift for a child’s room and when equipped with a dimmer, can serve both as a nightlight for a younger child or a great keepsake as they grow into adulthood
Special uses
Recently converted one of your spare rooms into a game’s room or man cave? Or simply looking to liven up a room you spend a lot of time in with guests? Either way, a neon sign is a great way to add some colour and fun into your home. Neon draws the eye in a welcoming manner, the light is easy on the eyes and is guaranteed to be a talking point with your guests.
If you are throwing a party, a neon sign is the perfect centrepiece. With flashing capabilities, you can draw the attention of anyone in the room. Alternatively if you are looking to have a quiet evening with a few friends, the dimming option of neon helps create a nice calm relaxing environment in which to entertain.
Whatever the intended purpose, a neon sign will be remembered by your guests.
Deciding on your sign
As with many things, the hardest choice is often not whether to have something or not, but rather what to have. Your imagination is the limit with neon. With each tube being bent by hand, almost any font style or design is achievable.
Whether you have a design in mind, only have a rough idea or have no idea at all, here at A1deSIGNS we can help make your neon dream come true. With an in house design team, you can collaborate to achieve the sign you want and as every sign is made by hand at our factory here in the UK, you can even come and watch your sign get made. Feel free to get in touch with us to start discussing your neon sign today!
Top Safety Accreditation for A1deSIGNS
A1deSIGNS has been awarded accreditation from Safecontractor for its commitment to achieving excellence in health and safety.
Safecontractor is a leading third party accreditation scheme which recognises very high standards in health and safety management amongst UK contractors.
Employing 15 people, A1deSIGNS is principally involved in the retail and construction sectors, specialising in the Sign Making, Neon Signs and Cold Cathode Lighting industries. A1deSIGNS have worked with a wide variety of clients from large multinationals and blue-chip companies through to small independents.
The company’s application for Safecontractor accreditation was driven by the need for a uniform standard across the business.
“As a company we are always striving to improve everything we do, whether that is through the quality of our products and services or through the safety of our staff. We feel this is a good step forward as a company in showing our commitment to our staff’s welfare.” – Andy Nash (Managing Director)
Safecontractor accreditation will enhance the company’s ability to attract new contracts and its commitment to safety will be viewed positively by its insurers when the company liability policy is up for renewal.
Safecontractor is applicable to most sectors although it is particularly relevant to food manufacture, property, facilities management, retail and leisure sectors, all of which are big users of contracted services.
John Kinge, technical director of Safecontractor said, “Major organisations simply cannot afford to run the risk of employing contractors who are not able to prove that they have sound health and safety policies in place.”
“More companies need to understand the importance of adopting good risk management in the way that A1deSIGNS has done. The firm’s high standard has set an example which hopefully will be followed by other companies within the sector.
Safecontractor plays a vital role in supporting our clients in meeting their compliance needs, whilst working with their contractors as they progress through the accreditation process.”
Under the Safecontractor scheme, businesses undergo a vetting process which examines health and safety procedures and their track record for safe practice. Those companies meeting the high standard are included on a database, which is accessible to registered users only via a website.
Client-organisations who sign up to the scheme can access the database, enabling them to vet potential contractors before they even set foot on site. These clients agree that, as users of the scheme, they will engage only those who have received accreditation.
Over 210 major, nation-wide businesses, from several key sectors, have signed up to use the scheme when selecting contractors for services such as building, cleaning, maintenance, refurbishment or electrical and mechanical work.
For further information contact:
Steven Osman – Sales
Tel: 020 8646 9886
Web : www.a1designs.co.uk
